In 2018, I was part of the team that launched Adidas's new #DEERUPT trainers, a series of events spanning London, Manchester, and Amsterdam. From scheduling to logistics, I supported the build phases of the events as we toured between cities.

These weren't just regular launch parties; they were experiences. Guests stepped into a world of grids and virtual realities, surrounded by cool tech like animated Monoliths, video projections, and VR setups. Being part of setting up these installations was both challenging and pretty exciting.

Photography © Matt Chung & Lefte