In early 2018, I had the opportunity to work with BMW and The Department as a Content Producer for the BMW BBS 2018 Hologram Show in Munich, Germany. This role was a deep dive into the world of cutting-edge immersive content.

A key part of my role involved project-managing content creation and collaborating closely with studios and external suppliers. This included extensive research and sourcing material from various archives, ensuring we had the most impactful and relevant content for the hologram show.

One of the more challenging yet exciting aspects was troubleshooting the technical elements, particularly timecode synchronisation, automation processes, and precision in car movements. Coordinating these elements required keen attention to detail and the ability to dynamically work with other technical teams during onsite rehearsals.

The project pushed the boundaries of technology and creativity to create a truly spectacular holographic experience.