Toyota: The Night That Flows
Toyota: The Night That Flows
Toyota: The Night That Flows
Immersive Events
Year
2016
Client
Toyota
During the winter of 2016 and into early 2017, I was involved in Toyota's 'Toyota Flow' launch event, working alongside Freuds and The Department to create an immersive drive-through experience at London's disused Printworks site.
Handling the coordination of logistics and technical aspects, I was responsible for overseeing stunt drivers and cars, ensuring safe and effective routes were planned throughout the venue.
Additionally, I managed contracts and overseeing suppliers, including catering, hospitality, and the crew. Leading a team of Production Assistants and Runners, my focus was on keeping the team organised and on track. The Toyota Flow project was an exciting challenge, combining creative staging with precise operational management to make the event run smoothly.